Who wants a watch that's "Nice" or "Nerdy" or even "Nonalcoholic" on arrival when you can have one that's NAUGHTY? You think about that the next time you're considering getting a watch that's "Nobel", "Nearsighted" or "Naive." I mean, really. You're gonna just show up and be all "Nonpartisan"? Sheesh. Let's at least have dinner first.